Gifts Today magazine

Unlock the Mystery of Art Licensing Contracts

Many artists struggle with negotiating art licensing deals because they either fear making a mistake or they don’t fully understand how licensing contracts work. 

 

Two industry veterans – artist Tara Reed and art licensing agent Maria Brophy –have therefore teamed up to write an eBook designed to help artists navigate the often confusing world of licensing contracts and gain confidence in their negotiating and deal making skills.

 

How to Understand Art Licensing Contracts offers a thorough introduction to the many facets of art licensing contracts and the reasons behind them. 

 

The book will serve to educate artists new to the industry and serve as a reference for those already licensing their work.

 

The 173-page book covers several topics, from contract fears right through to negotiating a deal, along with anecdotes from ten artists who share their contract success stories and words of warning as well as insights from five attorneys who work in the art licensing field.

 

“Understanding the contracts involved in licensing my art was the biggest learning curve I had when I started – and I learned some tough lessons by making mistakes.  Hopefully this book will help others avoid similar pitfalls,” explains co-author Tara Reed.

 

Maria Brophy added: “Most people don’t have the time it takes to learn about licensing the hard way.  We are going to save artists years of experience with this information.  To my knowledge, there is no other resource like this available.”

 

The eBook is now available to purchase at www.ArtLicensingInfo.com/contracts.html.


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