Surtex's series of free Webinars
Exhibitors at Surtex 2012 are being spoilt, as they can now learn everything they’ve ever wanted to know about the art licensing industry in a series of six free, hour-long webinars set for the months leading up to the show in May next year.
Penny Sikalis described the series as “Chock-full of information designed to assist exhibitors in pre-show preparations and help to maximise their ROI.”
Each webinar will be held from 12 - 1 pm, with time for follow-up questions and answers, plus webinar attendees will also receive a hard copy of the presentation.
The webinar program and dates is as follows:
7th December 2011: “Getting Started in Art Licensing,” by Tara Reed.
Designed for artists new to the art licensing industry, Reed’s webinar will demystify the terminology of art licensing, analyse the nature of licensees and their needs, and advise beginners on how to successfully create, present, and promote their art for licensing.
18th January 2012: “Marketing to Maximise your Surtex Success,” by Tara Reed and Stephanie Leon-Santiago.
The webinar will suggest marketing strategies that can be set in motion well before the actual show, including the many avenues of marketing exposure provided by the show itself.
8th February 2012: “Operations Basics – Logistics for a Smooth Move-In and Set-Up”, by Mike Edson and John Kelly.
Covering shipping and move-in, electrical, labour, and furnishings guidelines for Surtex, as well as detailed specifications of the booth package.
22nd February 2012: “Getting Started in Art Licensing”, by Tara Reed.
A replay of the webinar for artists and designers new to the licensing industry.
7th March 2012: “How to Find, Interact & Work With Manufacturers” by Tara Reed and Penny Sikalis.
Analysing the types of manufacturers who license and/or buy art and suggesting ways to, first, attract their attention, and then develop those relationships into lucrative partnerships. The webinar will also help exhibitors understand the different product categories using surface design and choose those that best fits their artwork.
28th March 2012: “Operations Basics,” by Mike Edson and John Kelly.
A replay of the webinar.
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